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Subscription PR-service involves the implementation of the full range of services for the CLIENT`s PR - support, and differs from an ad hoc (project) methods in the principle of planning and budgeting.
Planning your subscription service is based on calculating the average amount of work required to achieve the CLIENT`S goals.
To meet the targets set by the CLIENT, a permanent working group of specialists is formed on the basis of full or part-time employment.
1. Interaction with Mass media
• Develop key messages the company and consistent plan of PR-activity for a specified period
• Development of text material, abstracts, speeches (if necessary, including the writing of the paid articles)
• Formation and regular updating of the list of loyal journalists (name, edition of the address, email address)
• Preparation and writing press releases (at least 1 per month), a guaranteed way of publications, depending on the information occasion
• Initiation of publications on the basis of distribution of press releases
• Expert comments support for press (the selection of experts to provide comments on topics)
• Handling journalists requests
• Tracking / line thematic plans media
• Work with the media on press events (press tours, press lunches, press conferences, press events)
2. Consulting
• An assessment of existing information environment
• Generate additional information occasions
• Analysis of materials upon the CLIENT`S request (the estimation the profitability of taking part in the events)
• Creation press events scenarios
• Monthly activity plan development
• Recommendations on the sponsorship of the events
3. Media Monitoring
• Monitoring related industry sectors (competing brands)
• Information field analysis
• Providing a consolidated final report to the monitoring data and analytics on a monthly basis.
Key Advantages
• Creating a favorable environment information
• Global media interest in the company
• Control over all the information flow (from natural and unguided will be planned and controlled)
• Creation of new information topics
• Allocation of the company among the competitors
• Creating a favorable image of the company
• Increase customer referrals
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